DYNAMIC OOH ADVERTISING
Liveposter enables brands to fully exploit dynamic digital
By using data to create, change and schedule adverts that change over the course of a day, a week or an ongoing campaign, we make brands more relevant, more engaging and more effective. And relevance is the key to grabbing and retaining customer attention.
DELIVER MULTI-NETWORK CAMPAIGNS FROM A SINGLE PLATFORM
Liveposter has a proven track record of delivering successful campaigns across the world’s leading Media Owners, as well as across many independent and local media owners too. Liveposter automates the deployment of a campaign across multiple media networks from a single platform, reducing costs for brands by removing the need to manage campaigns on an individual media owner basis.
Dynamic ad template production
Development of a dynamic content template is critical for brands to be able to update copy, audio and visual content. This includes pricing, pack shots, supers, promotional offers, end frames, calls to action and voice overs.
We specialise in turning data into brand stories and using data to trigger content. We can help advise on content sources and provide ideas for using your own data or available data sources.
Realtime Content Management is the process of configuring an ad from data instructions. This can be completely automatic or managed manually by a curation team or editor via a simple to use web based CMS.
Integrating with TV
Increasingly TV is being consumed as part of a multi channel 2nd screen experience. We can use TV copy as a call to action to join a conversation, vote or co-create a TV ad with a brand. Don’t dunk in the dark on social media next time you have a big event when you can react in real time on TV as well as social channels!
Content moderation, curation & support
We offer a full campaign management and support service, ranging for adhoc telephone support through to fully managed 24/7 dedicated support with remote and onsite support available.